Blog

From 2008-2018, designthinking.ideo.com was the home of IDEO's design thinking blog, written by our former CEO and current Executive Chair of IDEO, Tim Brown. This is an archive of his thoughts. You can read Tim's more current work on his LinkedIn page. You can also visit IDEO's Blog, The Octopus, here.

Design Is The Problem

April 7, 2009

Nathan Shedroff has just written what is likely to become the sustainability manual for designers.

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Does design have a role in the making of rules?

April 5, 2009

Following the G20 summit this week, it seems as though we are in one of the most significant periods of new rule making we have seen for a long time.

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Tata Nano - good or bad?

March 22, 2009

There is quite a debate going on around IDEO at the moment about the merits of the Tata Nano.

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What Matters at McKinsey

March 12, 2009

Consulting firm McKinsey has just launched a new website, called What Matters, that is an extensive collection of essays and interviews with opinion formers around the world.

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A post consumption economy

March 12, 2009

Apologies in advance to anyone who actually understands economics who might be reading this.

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An audio testcard turns into an experience

March 12, 2009

I came across a lovely example of unintentional experience design when I was back in the UK last week.

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The Blue Sweater

March 12, 2009

I have been a bit slow to mention the publication of a wonderful new book by Jacqueline Novogratz, founder of the Acumen Fund.

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Beveridge 4.0

February 27, 2009

Sir William Beveridge initiated the creation of Great Britain's welfare state with his first report in 1942.

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Two views of the future

February 8, 2009

First off.

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The Girl Effect

February 8, 2009

One of the most optimistic and exciting sessions at Davos was named The Girl Effect.

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