Blog

From 2008-2018, designthinking.ideo.com was the home of IDEO's design thinking blog, written by our former CEO and current Executive Chair of IDEO, Tim Brown. This is an archive of his thoughts. You can read Tim's more current work on his LinkedIn page. You can also visit IDEO's Blog, The Octopus, here.

Why You Should Talk Less and Do More

October 30, 2013

Although memories of my early formal education have started to fade, I vividly recall two distinct types of learning experiences: brainwork and handwork.

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You Don't Have to be a Geek to Create a Successful Start-up

October 10, 2013

Fraser Doherty's simple recipe for success?

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The Secret to Redesigning Healthcare: Think Big and Small

October 2, 2013

A little empathy goes a long way in an overcrowded emergency room.You don’t have to be a medical professional to know that affordable healthcare in America is complicated business.

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How I Hire: 5 Tips for Landing a Job at IDEO

September 30, 2013

When we’re doing job interviews, the phrase “good cultural fit” gets bandied about a lot—and for good reason.

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What’s Stopping You from Being Creative?

September 19, 2013

Brett Myers (center) and his team at State Farm Next Door; A chalkboard calendar of events at Next Door's bustling Chicago café and co-working space“In our experience, everyone is the creative type.”So true.

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How to Make a Business Meeting Sing

September 11, 2013

Moments after this photo was taken, the members of this meeting stood up and sang to me.Ever had a business meeting end with people spontaneously bursting into song?Before last week, neither had I.

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Why Kitchens are Better Than Conference Rooms

September 3, 2013

Churning out homemade pasta for a shared meal in our Chicago studioOne of the first things visitors notice when they visit IDEO is the food.

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The Next Big Thing in Design Is…

August 20, 2013

No longer the province of the lone practitioner, design has become a broad, collaborative process.

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How to Sail Through Creative Uncertainty

August 14, 2013

LAND HO!: A still from "Embrace Ambiguity," a video by the old salts of IDEO's New York office.

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Why Simple Communication is Complex

July 30, 2013

I’m the CEO of a global company, but I don’t have an MBA.

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