Design and the Circular Economy

January 21, 2017 — 1 Comment

What if we had a new way to design products, services, and businesses that were good for people, the planet, and business? That’s one of the questions we were seeking to answer when IDEO teamed up with the Ellen MacArthur Foundation to launch the Circular Design Guide.

Why a design thinking guide for the circular economy? Design thinking is a great innovation tool for tackling complex systemic challenges. It not only offers an approach that generates momentum through prototyping, but also strengthens insight around what works (and what doesn’t). This new guide is meant to help innovators create more elegant, effective, and creative solutions for the circular economy.

Want to learn more? Get started by visiting

Tim Brown


One response to Design and the Circular Economy

  1. With economic business cycles becoming more and more cyclical, it is key for policy makers to use design thinking in their approach to stakeholder engagement and policy writing.

    Whether policies remain reactive or move to being proactive to drive the social and business environments to think this way, is what I believe will determine how national economies either succeed or struggle in the next few decades.

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