Blog
From 2008-2018, designthinking.ideo.com was the home of IDEO's design thinking blog, written by our former CEO and current Executive Chair of IDEO, Tim Brown. This is an archive of his thoughts. You can read Tim's more current work on his LinkedIn page. You can also visit IDEO's Blog, The Octopus, here.
Design Thinking at Summer Davos
I am just heading over to Tianjin for the Summer Davos conference where there are several sessions touching on design and design thinking as well as interesting sessions on clean energy and innovation for aging.
read moreDesigning the dining experience
I suppose eating is an experience we get quite attuned to and with the proliferation of great restaurants around it can be easy to become blasé.
read moreDefinitions of design thinking
In my HBR article I gave a 'definition' of design thinking.
read moreWhat does design thinking feel like?
John Maeda (President of RISD) would likely answer that question by saying "a banana".
read moreThe design of search
Google disrupted search partly through the use of design.
read moreOptimism and critique
When I was at art school the critique was central to the ethos.
read moreEmpathy at scale
One of the principles of design thinking is that it requires empathy for users to inspire ideas.
read moreRules of behavior for emergent experimentation
I am a big fan of a culture of experimentation as a driver of innovation.
read moreWhat are the 10 big design challenges in the social sector?
It is great to see more application of design thinking in the social sector.
read moreWho were the original design thinkers?
In my Harvard Business Review article I introduce the idea of design thinking with the example of Thomas Edison and the customer centered, systems thinking, approach that he took to the creation of the light bulb.
read more