Blog

From 2008-2018, designthinking.ideo.com was the home of IDEO's design thinking blog, written by our former CEO and current Executive Chair of IDEO, Tim Brown. This is an archive of his thoughts. You can read Tim's more current work on his LinkedIn page. You can also visit IDEO's Blog, The Octopus, here.

60 Minutes and the Future of Design Thinking

January 8, 2013

Apologies for tooting IDEO’s horn here, but I am quite proud that this week the award-winning American news program 60 Minutes aired a profile of David Kelley and IDEO.

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Make It Visual

December 27, 2012

Here’s another design thinking tip from Change By Design: Make it visual.Some things are hard to describe in words.

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5 Ways to Begin Designing Your Life in 2013

December 20, 2012

Great designers don’t just do design, they live design.

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Nurture Your Design Courage, One Challenge At a Time

December 18, 2012

If courage is an accumulation of small steps, one way to nurture your design courage is to join OpenIDEO—a digital innovation community composed of 42,000+ creative thinkers around the globe engaged in solving real-world challenges for social and environmental impact.

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Back to Basics: Behavior Change Networks

December 13, 2012

One way to get back to basics in 2013 is to focus on behavior change that positively impacts health.

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Big Idea 2013: Designing the Necessities of Life

December 11, 2012

Humanity spends billions every year designing, developing, and marketing new things.

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To Boost Creative Thinking, Ask This Question

December 6, 2012

Recently I posted one design thinking tip from Change By Design: Once a Day, Deeply Observe the Ordinary.

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Will Work For

December 4, 2012

Most prognostications about the future of work have explored how technology is disrupting work patterns or enabling new forms of work.

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Inspiration Break: Creative Confidence

November 29, 2012

Recently I recommended that you watch David Kelley's TED talk on Creative Confidence, one of 10 talks chosen by TED for a playlist about the beauty—and difficulty—of being creative.Since then, Harvard Business Review magazine has published an article by Tom and David Kelley that expands on the concept, "Reclaim Your Creative Confidence," along with an audio interview on "The Four Fears Blocking You From Great Ideas."As David and Tom describe it, creative confidence is the ability to come up with breakthrough ideas, combined with the courage to act.

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One Design Thinking Tip You Can Use Right Now

November 27, 2012

Design thinking has its origins in the training and the professional practice of designers.

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