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(Above: image from Gov.uk/designprinciples — Principle 10, Make things open: it makes things better.)

The UK government is leading the way in using design to create simpler digital services for its citizens.

A 2010 report commissioned by the government made a series of strong recommendations, including creating a single ‘front end’ for all government digital services, releasing API’s to government data, creating a central team with absolute control over all interaction experiences for digital services, and appointing a CEO of Digital with absolute authority over user experiences across all digital channels.

Under the direction of Minister for the Cabinet Office Francis Maude, the government followed these recommendations—and they followed them very well. Continue Reading…