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Can I use this information in my book, paper, or project?

Everything on this site is free for you to use and share with proper attribution. Simply indicate that the content is from IDEO or one of its partners. Give appropriate credit, provide a link to the original material, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests IDEO endorses you or your use of its materials. Here are a few examples:

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