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When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?

In Harvard Business Review, IDEO CEO Tim Brown talks about the value of businesses and other organizations becoming masters in design thinking

"Now that design thinking is everywhere," Brown writes, "it’s tempting to simply declare it dead—to ordain something new in its place. It’s a methodology always in pursuit of unforeseen innovation, so reinventing itself might seem like the smart way forward. But in practice, design thinking is a set of tools that can grow old with us. And I’d argue that in order to create sustained competitive advantage, businesses must be not just practitioners, but masters of the art."

Read the piece here.