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The Art of Innovation

Tom Kelley, partner at IDEO, takes readers behind the scenes of the design firm's creative processes

In The Art of Innovation, Tom Kelley reveals how IDEO teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences. Kelley tells the story of some of the firm's biggest successes—and its joyful failures.

Read more about the book here.