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Prototypes as (Design) Tools for Behavioral and Organizational Change

An exploration of the relationship between prototyping and behavioral change in the workplace in the Journal of Applied Behavioral Science

Peter Coughlan, Jane Fulton Suri, and Katherine Canales explain that the idea that prototyping—a method regularly employed in the design and development of products and services—is also a powerful means to facilitate organizational development and change.

Read the paper here.