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Going Deeper, Seeing Further

IDEO's Jane Fulton Suri and IDEO U Dean Suzanne Gibbs Howard explore how corporate ethnography can surface meaningful opportunities for design

In this article, Jane Fulton Suri and Suzanne Gibbs Howard take a look at ethnographic research in today’s marketplace and offer ten ways to explore corporate ethnography in order to achieve deeper understanding and uncover more valuable insights.

Read the piece here.