Book
A book by IDEO founder David Kelley and partner Tom Kelley on developing the creative potential within us all
Too often, companies and individuals assume that creativity and innovation are the domain of so-called “creative types.” But two of the world's leading experts in innovation, design, and creativity show us that everyone has the capacity to be creative. David Kelley, IDEO founder and Stanford d.school creator, and his brother Tom Kelley, IDEO partner and the author of the best-selling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.
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