Brainstorming is a semi-structured, team-based method of rapid idea generation. Why is it a valuable skill to practice at your organization? It allows teams to generate ideas quickly; it can expand the portfolio of alternatives; it's generative, so it can help get people unstuck; it injects insights from a broader group; and it can build enthusiasm around a project and new ideas.

Watch the video, featuring IDEO Play Lab founder Brendan Boyle, here.