Archives For creative listening

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Typically, the soundtrack of Fourth of July is the deafening boom of fireworks. You can barely hear yourself think, let alone have meaningful conversations with family and friends. This year, why not try something different and hone your creative listening skills in the time it takes to fire up a grill?

IDEO’s New York studio recently put together a short “Creative Listening” course in the form of a podcast for the Aspen Ideas Festival. Designed to help conference goers maximize their experience, the four bite-sized segments can help anyone develop better creative listening habits in 30 minutes. Here are a few things you’ll learn:

How to utilize your intuition: Sometimes too much information is just that. It can be overwhelming and logic can only get you so far. That’s when you need to trust your gut and ask, “What’s really important here?” “What’s going on behind the surface, the unsaid versus the said?”

How to hone your interpretation skills: Industry jargon and wordy explanations often mask the true value of something. Learning how to distill a message down to its essence, into simple, understandable language isn’t “dumbing it down,” it’s giving it wings.

How to find inspiration in unexpected places: Looking outside your normal, go-to sources can be a great creativity boost. For instance, one of our teams was working on new membership program for a credit card company. Instead of looking at the competition, they spent time with a rabbi who encouraged people thinking about changing religions to experience different types of synagogues to find the right “fit.” That extreme, analogous experience helped the team turn the corner.

And finally, learn how to amp up your curiosity: Curiosity pushes us beyond what we know and challenges us to look at long-held beliefs in a new light. Staying curious—always asking “Why?” like an earnest preschooler—is a critical muscle that needs to be continuously flexed if you want to have new, game-changing ideas.

Best of all, the course is free to download on iTunes.

Creative listening is a great tool to help you solve tough problems at work. But this holiday weekend, you might want to apply what you learn to tackle a more pressing challenge: keeping everyone happy on vacation.

Happy Fourth!

 

What’s the most surprising thing you learned when you listened creatively?

(Posted also on my LinkedIn Thought Leader blog)

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An IDEO researcher practicing “creative listening.”

What would an Argentinian car mechanic know about childbirth? If you’re Jorge Odon, father of five, quite a bit. Or at least enough to design a low-cost, low-tech instrument that could revolutionize how doctors assist mothers during difficult births—and save thousands of babies in countries where conventional, high-tech solutions aren’t available.

Odon, a self-professed tinkerer and inventor, was inspired by an ingenious party trick on how to get a loose cork out of an empty bottle. You tilt the bottle, stuff a plastic bag down the neck and blow into the opening. The bag balloons inside the bottle and wraps itself tightly around the cork. Then you pull it out. If it could work on a cork, Odon thought, maybe the same technique would help make labor easier.

Along with his friend, Carlos Modena, Odon prototyped and iterated on his idea using his daughter’s dolls and jam jars. When they had a working model, they called Dr. Javier Schvartzman at the Center for Medical Education and Clinical Research in Buenos Aires and asked if they could show him their device.

The story could easily have ended here, with the busy medical professional refusing to speak to the mechanic and his friend about birthing instruments instead of tires and struts. But what’s remarkable is that Dr. Schvartzman didn’t turn them away, instead he opened his mind and engaged what I call his “creative listening skills.”

Odon’s prototype was basic—just a proof-of-concept. But Dr. Schvartzman was able to see potential in the idea and imagine how it might be developed into a workable solution. By practicing “creative listening,” he was able to step out of his expertise and identify value in an idea that came from a complete outsider, with the intention of building on it and making it better.

This same skill is key to good improv theater: actors listen to the words of the previous actor and, despite never having heard them before, build on them to continue the narrative. Improvisers call it the “Yes, and” rule.

I’m convinced that creative breakthroughs and innovative solutions require creative listening. Unfortunately, it’s an all-too-rare skill in many organizations. In fact, just the opposite happens. When someone shares a “crazy idea,” the instinct is to cite all the reasons why it wouldn’t work—shutting it down with a “No, but” response.

Imagine how much untapped potential could be released into the world if more of us opened our minds—and ears—and responded with a “Yes, and” to wild-eyed outliers like Jorge Ordon.

What idea have you built on recently through creative listening?

(Posted also on my LinkedIn Thought Leader blog)