Design story: The Decanter

August 12, 2010 — 5 Comments

Design story: The Decanter from Landor Associates on Vimeo.

For a wonderful “Mad Men” era video about design check out the decanter video from Landor. No doubt design was simpler back then but it is impressive to see the level of craft applied to such transient objects. I was also impressed by how big the budgets must have been to afford such lavish prototyping. It is great to hear the voice of one of the grandfathers of American design.

Tim Brown


5 responses to Design story: The Decanter

  1. This was beautiful, and a reminder that good design sometimes takes time, effort and resources to be successful. There is so much emphasis on cheap, yesterday and lowest-common-denominator these days. People wonder why the passion is lost, yet the biggest reason is their own actions. We have the ability and the responsibility to put forth our best efforts. That is the biggest key to returning to good times. Just my crazy opinion, though.

  2. It was fun to watch and be taken back so many years. Times have changed – for the not so good and for very good.

    Incredible creativity, skill and time to develop prototypes. Now we’d have to do this in a few days and never touch a pencil. Sigh.

    I know it’s true to the times, but wow women were disrespected. Men design; women take notes and shop. Watch the credits for all the men listed and then “The pretty girl”!!!!! Thank you to Gloria, Letty and so many strong people who changed the world for the better. More to go and we’re getting there.

  3. Absolutely amazing design process. Inspiring to see how much effort they put into developing so many alternative approaches. I wonder, though, if their money would be better spent by narrowing down the alternatives a bit more on the sketching stage to avoid having to manufacture so many detailed prototypes.

    Nothing short of impressive, though.

  4. Liked how they started with museum decanters for inspiration. Interesting that they would make so many actual prototypes.

    A reminder beyond Madmen of how much things have changed in 40 years for women, work attire, and the creative process.

  5. I would have to guess that they made so many prototypes because the nature of the product being made requires a lot of handling, and the way it handles can’t really be seen from a drawing.

    The stereotypes of the era were hilariously upheld as well.

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