August 1, 2010 — 7 Comments


We have been working on a project for a while now that we are very excited about. It is called OpenIDEO and it is launching today. We are hoping that we can create a platform for you to work with us on some important social innovation projects. Don’t worry if you are not a practicing designer. There is room for you to contribute things that may inspire other designers, post your own ideas or you can evaluate ideas that others have suggested. One of the first challenges is for Jamie Oliver, this years’  TED prize winner. The goal is to find ways to inspire and educate people (especially kids) to cook and eat healthier food. The other current challenge is for Gray Matters Capital and is to do with low cost educational tools for the developing world. Check them both out and contribute if you can.

The idea of crowdsourcing innovation is, in my view, still a big experiment. Conventionally the question has been whether the crowd can outperform the internal team. Our view is that small teams are good for some things and the broader community is good for others. The goal of OpenIDEO is to find out whether it is possible to orchestrate a collaboration between the two to achieve better results. We are starting the experiment now and we hope you will join us.

Let us know what you think!

Tim Brown


7 responses to OpenIDEO

  1. Thanks DK – we’re aiming to go live at 2pm London time

  2. Thanks Tom and good question Yannig 🙂

  3. I was just thinking about a way to get an idea out for input… this might serve well. I will wait to hear from your beta team.


  4. This is great! I had heard a lot about IDEO’s collaborative process to come up with new designs and innovative solutions. Crowsourcing the concept should bring about a lot of new innovations to the community…

  5. appreciated that

  6. Hello, Tim; I love openIDEO! Congratulations on harnessing the power of the community and collaboration to make the world a better place. I have been trying to break my way into IDEO for over a year and now you have generously given me a voice. Here’s my idea for Jamie Oliver – Design an online game for kids which celebrates fresh food and cooking from around the world and gives back to help feed the hungry around the world. Inspire to kids to have fun, learn about fresh food and make the world a better place. Turn the obesity problem upside down and help world hunger. How about them apples?!

  7. I agree with love2learn. There are so many winning ideas but no application. I had experience identifying the winning solution to an existing problems. When I learned that the solution we have in mind won the grand prize winner in an idea competition, I send an email to the organization and requested to connect with the winner for i have an actual situation where they can apply their theories. The sad part is nothing has done with me request except and email representing they will connect the winner with us, but they did not.

    It is easy to come up with an idea, but to make it work is the hardest part. Collaboration with the right people is the way to go.

    I am writing SOD-QOS, principles on Social Optimum Development-Quadrant of Sustainability.

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