Change By Design

April 20, 2009 — 11 Comments

It is finally time to announce the title and publication date for my book about design thinking.

It is called “Change By Design – how design thinking transforms organizations and inspires innovation“. It will be published by Harper Collins under their Harper Business impression and is due for release late September 2009.

There is more detail at the book website and I will be adding more material as we get closer to the publication date.

Many of the responses and conversations on this blog have informed the book and I would like to offer an early thank you to all of those who have been so engaged in the debate over the last few months.

This doesn’t mean the end of this blog – far from it. I hope we can keep this conversation going and develop interesting new perspectives on the role of design and design thinking.

Tim Brown


11 responses to Change By Design

  1. Glad to hear about this. Can’t wait to get my hands on it. I hope that this includes a lot of the formal process that you use at Ideo and teach at Stanford.

  2. Fantastic! Can’t wait to read it. The statement on the book’s page that “Design thinking is not just applicable to so-called creative industries or people who work in the design field” is so true. Unfortunately, even with data to back it up, it’s still difficult to convince others of the value in this. Very much looking forward to this book.

  3. This is a fascinating topic, and I want you to speak for 15-20 minutes next Friday night, May 1 at the Media Center in Palo Alto at an event we are holding to celebrate the roll out of a new show on design and creativity. I know it’s probably not in your crystal ball but you would be perfect for this event that is bringing people from all over together to explore creative problem solving and design.

  4. This is a very interesting title and development, Tim.

    I have been talking with Simon Williams of Lazy Software. He has developed an Associational Database called “Sentences”. I have termed it “Change Oriented Architecture”.

    We are moving from the Lattice structures of relational databases to the Scale-Free Network structures of associational databases. A much more organic higher order. A hyperbolic order.

    Associational Database

    Hyperbolic Geometry

  5. Currently reading Building Design Strategy and IDEO is heavily referenced for insights into “design thinking” process and methodologies.

    Looking forward to this book as well. Also wanted to note that maybe its worth taking some time to fill out your bio on Wikipedia.

  6. I’m looking forward to reading the book and seeing how you expound on ideas presented in the HBR article, this blog, lectures, etc.

  7. I am looking forward to the release of this book. I can’t wait to get ahold of it.

  8. Excellent! Can’t wait to do a review of this.

  9. It is my hope that the history of design education in America will be part of the conversation as we go forward today discussing social entrepreneurship, “design thinking”, and a renewed commitment to empowering women through design. It is not well known that women established the first wave of American design schools for vulnerable women during the financial panics that preceded the Civil War. The second wave came in response to the long depression of 1873-1879. This history of the American design school is important and should inspire us today as we face the current economic crisis. It is a moment when change is possible. Thus, social entrepreneurs should look no further for an inspiring historical antecedent than the American design school.

    Nancy Austin, Austin Alchemy – writing, research, design

    Here are slides from the talk I gave September 25, 2009 in Miami at the Industrial Designers Society of America [IDSA] annual conference.


    Tags: design “social entrepreneurship” women history education “design thinking” patents timelines NancyAustinDesign

  10. Like reading a thriller, I finished reading your Change by Design in a couple of days. I like that you related design thinking with societal change. I am using these concepts to teach business and tech students to try and solve problems of people at the bottom of the proverbial pyramid.

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