Archives For visual design

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Part of maintaining a thriving creative culture is giving people time and permission to play. One of the ways we encourage creative play at IDEO is through Designs On—, a semi-annual internal design challenge started five years ago by my colleague Blaise Bertrand. Each edition of Designs On— centers on a theme ranging from Global Warming to Birth.

Packaging is the central theme of the newly launched fifth edition of Designs On—. In it are 18 unexpected packaging ideas, like a medicine bottle that signals expiration like a rotting banana, and using synthetic biology to sustainably manufacture cups, among many other thought-provoking ideas. Serious, scientific, playful, and emotional, the concepts form a collective portfolio that showcases the creativity of our designers, and acts as inspiration for our current—and future—client work.

We think it’s creative playtime well spent.

What about you? What would you design if time, money, or feasibility weren’t concerns?

(Posted also on my LinkedIn Thought Leader blog)

One Designer’s Love Letter

February 14, 2013 — 1 Comment

Designer Elger Oberwelz created this short stop-motion video as a tribute to a beloved projectMetropolis magazine tells the story behind the love letter.

Happy Valentine’s Day!

(Posted also on my LinkedIn Thought Leader blog)

Make It Visual

December 27, 2012 — Leave a comment

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Here’s another design thinking tip from Change By Design: Make it visual.

Some things are hard to describe in words. In fact, many things are hard to describe in words. Try describing in detail the bedroom you spent your childhood in. My guess is that you will have a hard time describing it well enough for someone else to recreate it. The same is true for new ideas. Words may be a start, but they often lack the precision and clarity required to describe a new idea to someone else. Photos, sketches, and data visualizations can make complex ideas easier to understand and share. That’s why portfolios beat résumés, and young designers are still encouraged to carry a sketchbook.

This week, try recording your observations and ideas visually, even if just as a rough sketch in a notebook or a picture on your camera phone. If you think you can’t draw, too bad. Do it anyway.

Mind mapping can be an excellent way to get visual about abstract ideas. For example, check out the design thinking mind map used in Change By Design, which you also can see in my recent post, “Start Designing Your Life.”

(posted also on my LinkedIn Thought Leader blog)

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(Above: image from Gov.uk/designprinciples — Principle 10, Make things open: it makes things better.)

The UK government is leading the way in using design to create simpler digital services for its citizens.

A 2010 report commissioned by the government made a series of strong recommendations, including creating a single ‘front end’ for all government digital services, releasing API’s to government data, creating a central team with absolute control over all interaction experiences for digital services, and appointing a CEO of Digital with absolute authority over user experiences across all digital channels.

Under the direction of Minister for the Cabinet Office Francis Maude, the government followed these recommendations—and they followed them very well. Continue Reading…