September 29, 2009
One of the most important ideas about design thinking is that it creates new ideas that provide new choices for business and society. As we move toward December and the climate change negotiations in Copenhagen I worry that we have far too few ideas to talk about. It is all too easy to argue over what we will have to give up in the search for significant reductions in carbon and yet there is very little discussion about what we might create as we try to resolve the most significant challenge humanity has yet faced.
At IDEO we have been thinking about this over the summer and today have launched a new site we call Living Climate Change that is intended to be a place for just such a discussion to take place. We have produced a few of our own scenarios to get the conversation started and we are trying to link to as many existing interesting ideas as we can. If you know of good design content that should be included then please let us know. In the meantime please check out the site and help us expand the conversation.