March 28, 2014
We say we practice human-centered design at IDEO, but what does that really mean? Our friends at +Acumen and IDEO.org have designed a free online course to answer that question. Open to anyone anywhere in the world—no prior design experience needed— the class is called “Human-Centered Design for Social Innovation.” The goal is to teach budding social entrepreneurs how to develop solutions for those who live in such dire circumstances, they may not know where their next meal will come from.
The team-based, 7-week curriculum was first offered last summer and brought together over 13,000 people from 134 countries. Many inspiring ideas came out of the course, but one in particular caught my attention.
Two groups of staff members from Jacaranda Health in Kenya, which is dedicated to providing affordable, high-quality healthcare to low-income women in East Africa, looked at “barriers to good nutrition” for pregnant women. To better understand the problem, they interviewed people all along the healthy eating chain—pregnant women, farmers, community members, cooks, and food buyers—distilled the information, then brainstormed possible solutions. Then they built prototypes and showed them to patients in their maternity clinic for feedback.
What’s interesting is that even thought the two groups were looking at the same problem—“improve pregnant women’s nutrition”—they came up with very different solutions. One group thought better education was the answer, so they came up with healthy eating do’s and don’ts that they published in a local newspaper and posted in the clinic’s waiting room. The other group felt pregnant women know what to eat, they just don’t have the right resources, so they created a burlap-sack kitchen garden that would grow iron-rich greens in their homes.
Jacarada Health’s commitment to taking a human-centered approach to solving their communities’ maternal-health challenges is impressive and has caught the attention of the Gates Foundation, Heath Enterprise Fund, and others. In about the time it takes to get a passport, you, too, can be introduced to a whole new way to approach the world’s toughest challenges.
Specifically, the social-innovation course will:
<li>Teach you human-centered design processes and methods</li> <li>Help you identify patterns and opportunities for concept development</li> <li>Inspire you to approach challenges differently and experience how human-centered design can add a new perspective to your own work</li> <li>Give you hands-on experience speaking to, prototyping for, and testing solutions with potential users.</li>
This year’s registration deadline—March 30—is fast approaching. Time to design a better, more human future together. Sign up now.
What challenges will you tackle with your newly acquired design-thinking skills?
(Posted also on my LinkedIn Thought Leader blog)