In my HBR article I gave a ‘definition’ of design thinking. It was:
Design thinking can be described as a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
On reflection this is a narrow description that focuses on design thinking’s role within business. The next sentence that I wrote.“….design thinking converts need into demand” , which I borrowed from Peter Drucker, broadens things out a bit but still assumes an economic motivation.
I am grappling with two questions as I think about this.
1. Is there a general definition of design thinking?
2. Is it useful to have one?
Hi Tim,
I love the whole concept on desgin thinking, I am learning about this is my innovation change class. However, my question is what organization/s that has successfully inovated products/services using desgin thinking.
Thank you
Kathy