Change By Design – a big day (at least for me)

September 29, 2009 — 19 Comments

Apologies for the unabashed self promotion but for a first time author, today is a big day. Change By Design has finally hit the stores.

Again thanks to many of you who have contributed to the dialog over the last year as well as to those who have helped me with the book itself. I fully intend to keep this blog going and maybe even post a bit more often.

Writing and producing a book has been its own interesting exercise in design thinking. From planning the structure, to choosing the stories to working on the design has all been a fascinating process. To those of you who may yet embark on this journey I would say the following: the work involved in writing a book is nothing compared to the work involved in promoting it.

Tim Brown


19 responses to Change By Design – a big day (at least for me)

  1. Michael Kirkpatrick September 29, 2009 at 4:38 pm

    I just went out and picked up a copy and am looking forward to reading it. Great work Tim.

  2. Great work Tim. Thanks for sharing your experience.

  3. Congratulations. Look forward to reading the book and talk about with my students at FIT.

  4. Congratulations, Tim. Looking forward to reading this.

  5. “Saving” it for this evening, but have been peeking!
    Ciaran McCabe

  6. I am so excited about this book… After engaging your recent talk at TED on Design Thinking, I could and CAN NOT stop thinking about how critical this message is to the design community…

    Bravo Tim… Bravo.

  7. Maybe a designer October 5, 2009 at 8:20 am

    Really enjoyed the Ted talk and believe in the movement which everyone would agree your firm is a strong role model for.

    Is it possible to just call this another field on it’s own similar to consulting and not drag all product designers into it, or put their work down as not as important?

    In Japan there is a respect of craft no matter how unimportant it may be. And that explains why the ramen is so good.
    I think what you explained is something good in it’s own.


  8. I plan on picking up a copy of the book soon.

    My friend and mentor, Vincent Hunt (who commented above), has really opened my eyes to the power and importance of design thinking. Being a young thinker and designer, I’ve made it a focus to learn from the greatest minds on creativity and design. I listened to your talk at TED earlier today. I must say, your insight on this topic is absolutely remarkable.


  9. Hi Tim,

    I came across your Living Climate Change website through Twitter, and like other people here in the comments section, that eventually led me to your TED Talks. I found them very inspiring, especially your talk on creativity. I think you’re on to something when it comes to playing a bit more in business. Your book is making its way from the States to Norway as I write this, and I’m looking forward to it :)

    All the best,

  10. Tim – I am a student of design thinking and innovation and Change by Design was a spectacular introduction. Interesting, well written, well organized, and great examples. Thank you for this contribution! Anna

  11. Onto…. it has 27 reviews already.

    I am sure it’ll be a good read :-)

    First book is always special! Congratulations Tim!

  12. Dear Tim,
    Working as a design leader in global company and also as a member of a business panel for the EU future innovation policy, I fully agree with your wonderful book. The complexity of the problems we face today – the wicked ones – cannot be solved with the old processes, methods or models anymore. We need desperately fresh approaches, new kinds of thinking – like design thinking. Based on my work I also know how powerful and effective design thinking can be as a tool in innovation. Thank you for writing it down so well! -Anne

  13. Dear Tim,

    Long time following your work, unfortunately never had the chance to enjoy one of your presentations, but now your book is making it’s way from States to Barcelona, Spain! Can’t wait for it…

    I know that probably this is not the best way to contact you and please, accept my apologies in advance for trying, but I tried to contact you with speaking engagements email (to Lynn Winter) with no luck. I’m OFFF Festival director and main curator and would be lovely to forward you an invitation to speak at our event, is there any other way? Thanks and congrats again for your book!

    All the best from Barcelona,

    Héctor Ayuso.

  14. 3 chapters in and I’m loving your thoughts. Great work.

  15. Reynolds-Anthony Harris November 24, 2009 at 9:58 pm

    Just in time — I picked up the book on Sunday and am half way through — full of great insights and ideas. I see robust implications for marketing.

  16. RICARDO E. RUFFO December 5, 2009 at 5:18 pm

    Hi Tim,

    I really appreciated your book and all your thougths about the design as a process. A concept that I trully believe in as well. At the moment, I am trying to go as deeply as I can into the design thinking world as my background is in business administration. Has been some time that I am trying to figure out how to show this concept in another way, and recently as recomended by my designer girlfriend about the movie “Man On Wire”. I really do not know if you have already watched and even if you found similar as some thoughts about your book. But it´s incredibly amazing how similiar is the process showend in this movie. I really recommend.
    Congratulations again
    Ricardo Ruffo

  17. This book effectively articulates a paradigm shift that’s steadily occurring and is full of great insight. I enjoyed this book immensely and am inspired.


  18. Hi Tim,

    I’m from the Philippines and I’ve been a fan ever since I watched your talk on TED. As an educator, it has been very inspiring to push to apply design thinking in teaching. Thank you for sharing your ideas, I enjoyed your book a lot.


  19. I love this book!

    I am manager of exhibitions at a museum complex and this book has really helped to understand many things I have done intuitively for some time.

    I particularly like the concept of divergence/convergence, creating more choices, then narrowing the focus, then lather rinse and repeat as the constraints allow. I must say that the part I and my team have always struggled with is converging. I would really like to know more strategies for that.

    I also enjoyed the mind map, so I took your suggestion and have been jumping around through the book. Design thinking can obviously be applied to just about any challenge including the most dire facing the world today.

    Change by Design is not going to be a book I “finish.” I think it will be an ongoing reference for me, a place to go to get “unstuck.”


    Dave Stroud

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