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From the site (16)


Learn how IDEO approaches brainstorming in this short 2-minute session facilitated by IDEO Play Lab founder Brendan Boyle

Journey to Mastery

Truly mastering design thinking takes time, practice, and mentorship.

Creative Confidence

A book by IDEO founder David Kelley and partner Tom Kelley on developing the creative potential within us all


Design thinking has deep roots in a global conversation that has been unfolding for decades.

Design Thinking for the Greater Good

Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors of this paper show how design thinking and collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools

Design Thinking for Libraries

A toolkit that introduces an approach to improving libraries through creative problem-solving

Extremes and Mainstreams: Design Toolkit by

In’s Design Toolkit—a resource created to help increase the capacity to design for the global poor—you'll find a set of methods and approaches for learning from extremes

Going Deeper, Seeing Further

IDEO's Chief Creative Officer Jane Fulton Suri and IDEO U Dean Suzanne Gibbs Howard explore corporate ethnography can surface meaningful opportunities for design

How Children’s Health System of Texas Is Improving Care with Design Thinking

The potential for improving the quality of healthcare has never been greater—and design thinking can help

The Designer’s Toolkit for Tackling Tough Problems

A selection of exercises from's Design Kit Travel Pack, a tool to help social impact organizations and busy professionals unlock their own creative genius

The Opposable Mind

Roger Martin dives into the success stories of over 50 business leaders to uncover the problem-solving power of “integrative thinking.”

When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?

In Harvard Business Review, IDEO CEO Tim Brown talks about the value of businesses and other organizations becoming masters in design thinking

Why Design Thinking Works

Design thinking can help teams develop creation solutions to deep problems in part by mitigating the human biases that thwart innovation

From the blog (116)

Unlock your Organization’s Creative Potential

May 16, 2016

A Challenge to Leaders: A Day of Empathy

March 1, 2016

The Next Big Thing in Design

February 9, 2016

How to Inspire Creativity and Lifelong Learning for Everyone

June 9, 2015

The Art of Not Quitting

April 1, 2015

What We Can Learn from Barn Raisers

January 16, 2015

How Can We Fundamentally Change Higher Ed?

December 31, 2014

Big Idea 2015: The Unexpected Path to Creative Breakthroughs

December 17, 2014

The Career Choice Nobody Tells You About

November 27, 2014

Let's Fix It: How to Design a Winning Resume

October 16, 2014

3 Things I've Learned from Interns

September 16, 2014

Dick Bolles on How to Land Your First Job

August 19, 2014

5 New Design Careers for the 21st Century

July 22, 2014

Become a More Creative Listener in 30 Minutes

July 7, 2014

This Summer, Trade a Cubicle for a Tree House

June 23, 2014

Some ideas about creativity from LEGO and Vermeer

May 26, 2014

5 Tips to Getting Hired by Design

May 14, 2014

Why You Should Plan for Serendipity

April 30, 2014

How Design Can Save a Reputation

April 15, 2014

How to Become a Social Innovator in 7 Weeks

March 28, 2014

3 Must-Watch TED Talks

March 14, 2014

Why Daydreamers Will Save the World

February 24, 2014

The One Thing You Need to Generate Great Ideas

January 30, 2014

Top 5 Design Makeovers for 2014

January 6, 2014

How Might We Improve the Health & Wealth of Cities?

December 16, 2013

Why Better Listeners are Better Innovators

December 9, 2013

Stuck in a Job You Hate?

December 2, 2013

4 Bio-Inspired Tips to Create Better Teams

November 19, 2013

The Secret to Innovation: Think Like a Kid

November 13, 2013

My First Job: Valuable Lessons from Unpromising Opportunities

November 5, 2013

You Don't Have to be a Geek to Create a Successful Start-up

October 10, 2013

The Secret to Redesigning Healthcare: Think Big and Small

October 2, 2013

What’s Stopping You from Being Creative?

September 19, 2013

How to Sail Through Creative Uncertainty

August 14, 2013

Why Simple Communication is Complex

July 30, 2013

Never Be Bored on a Business Trip Again

July 12, 2013

The Secret to Your Success? Make Others Successful

July 3, 2013

Want to Be a Creative Leader? Look to the Garden

June 26, 2013

A Design Nomad on Asia: An Interview with IDEO Design Director Roshi Givechi

June 19, 2013

Flex Your Brain: Join the Healthy Aging Challenge at OpenIDEO

June 13, 2013

The Secret of Great Work: Play

June 4, 2013

Class of 2013: Start Designing Your Life

May 21, 2013

The Power of the Powers of Ten

April 18, 2013

Inspiration for Innovators: OpenIDEO and Grameen

April 4, 2013

Evolving Your Identity

March 27, 2013

Filling Africa Up

March 22, 2013

Do Utility Apps Really Make Our Lives Simpler?

March 21, 2013

A Lesson in Empathy

March 13, 2013

TED Prize Winner: The School In the Cloud

February 28, 2013

5 TED Talks You May Not Have Seen, Yet

February 23, 2013

Creativity's Role in Education

February 7, 2013

In Service Cultures, "What You Manage Is What You Get"

January 11, 2013

Make It Visual

December 27, 2012

Nurture Your Design Courage, One Challenge At a Time

December 18, 2012

Will Work For

December 4, 2012

Inspiration Break: Creative Confidence

November 29, 2012

One Design Thinking Tip You Can Use Right Now

November 27, 2012

Start Designing Your Life

November 21, 2012

5 Inspiring Social Design Pioneers

November 19, 2012

A Design Lens on Education

November 13, 2012

The UK Government Shows How to Design for Simplicity

November 6, 2012

Does the Media Have a Negative Effect on Innovation?

October 30, 2012

15 Minutes With: Heath Ceramics’ Cathy Bailey on Business Design

October 26, 2012

The Secret Phrase That Sparks Creative Solutions

October 23, 2012

Old and New Models for Tackling the Skills Gap

October 18, 2012

Design for Complexity: The Hidden Power of Networks

October 16, 2012

Must-See Public Interest Design

October 9, 2012

What Great Leaders Know About Designing for Impact

October 4, 2012

Design for Emergence: From Newton's Blueprint to Darwin's DNA

October 2, 2012

A step backward

July 18, 2011

"We apologize for the interruption in service"

June 5, 2011

Design renews its relationship with science

February 26, 2011

Checks and balances

November 29, 2010

Design nations

October 31, 2010

Local Design

July 31, 2010

Forming versus coding

May 28, 2010

How about networks?

May 27, 2010


January 25, 2010

A call to action

November 29, 2009

Some design principles

November 29, 2009

Simple or minimal?

October 26, 2009

Change By Design - a big day (at least for me)

September 29, 2009

Re-designing healthcare

September 23, 2009


August 17, 2009

Design Thinking at TED Global

July 31, 2009


July 15, 2009

Prevention versus productivity

July 12, 2009

How does purpose create an innovation advantage?

June 12, 2009

An inspirational message from Paul Hawken

June 4, 2009

A curriculum for business design

May 28, 2009


May 19, 2009

Visualizing Smart Cars

May 12, 2009

Why we need economic dashboards

May 2, 2009

Learning to measure participation

May 2, 2009

How might we design a participatory system?

May 2, 2009

Participating in health care

May 2, 2009

Change By Design

April 20, 2009

Does design have a role in the making of rules?

April 5, 2009

Tata Nano - good or bad?

March 22, 2009

An audio testcard turns into an experience

March 12, 2009

The Blue Sweater

March 12, 2009

A post consumption economy

March 12, 2009

The Girl Effect

February 8, 2009

Two views of the future

February 8, 2009

New context

January 20, 2009

Human Centered Design for small holder farmers

December 5, 2008

Design thinking in Dubai

November 15, 2008

Analytics and inspiration

October 31, 2008

Design thinking in the credit crunch

October 25, 2008


October 12, 2008

Design thinking in the New York Times

October 6, 2008

Designing the dining experience

September 14, 2008

Optimism and critique

August 24, 2008

Empathy at scale

August 24, 2008

Is this a product or an experience?

August 12, 2008

What are the 10 big design challenges in the social sector?

August 12, 2008