How to Lead a Design-Driven Organization

November 21, 2017

The myth of leadership is that it has to be top-down. The CEO has all the answers and leads by handing down mandates. But any chief who thinks he or she has all the answers is limiting the scope of the operation. Why? The leader as autocrat is an outdated mindset that belonged to the era of operati...

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What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

November 16, 2017

Some of today’s most successful companies—Airbnb, Nike—have CEOs who are also designers. And leading organizations across industries, like Apple, 3M, and Pepsi, have highly influential Chief Design Officers at the helm. Making design a priority isn’t just about meeting the glossy expectations of tod...

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Why is Design a CEO Matter?

November 2, 2017

There was a time when efficiency was enough. When the role of the CEO was to optimize business as if it were a machine—making sure the supply chains and manufacturing systems and marketing channels were produced maximal output at minimal cost. Those days are over. And though I don’t suffer any roman...

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Unlock your Organization’s Creative Potential

May 16, 2016

The world of business has never been more volatile or unpredictable. Sources of competition and disruption can appear anywhere—not just disruption in products, services, and technology, but also in channels to market, policy, talent, brands, and supply chains. In order to survive in today’s complex...

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The Art of Not Quitting

April 1, 2015

The last time I quit a job, I was 15, and it was my newspaper delivery route. Other than a few internships with fixed terms, I’ve worked at just one company since leaving graduate school: IDEO. So what do I have to offer about the topic? Quitting an organization and quitting a job are not the same ...

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What We Can Learn from Barn Raisers

January 16, 2015

If you’re reading this post on LinkedIn, then you already understand the power of communities working together to create new possibilities. But as we head into 2015, it’s worth underscoring the importance of community collaboration. When Nobel Prize winner Muhammad Yunus founded Grameen Bank, his i...

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Big Idea 2015: The Unexpected Path to Creative Breakthroughs

December 17, 2014

Some say the world is divided into humanities people and science people; artists and geeks; intuitive types and analytical types. You’re either one or the other, and our culture, education system, workplaces and news media do their level best to reinforce this divide. But throughout history, it’s be...

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The Career Choice Nobody Tells You About

November 27, 2014

One of the most important choices I made in my career was one I didn’t even realize I was making. When I graduated from design school, I was pretty sure about what I wanted to do with my life. I was fascinated with industrial design, and was happily imagining spending the rest of my career developin...

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Let's Fix It: How to Design a Winning Resume

October 16, 2014

I hardly ever look résumés. In general, they don't help me achieve my goal—to discover people who will be a great fit at IDEO. I get that the résumé is just the first step in the journey, but what a terrible first step it is, especially when you have to read through several thousand of them every y...

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3 Things I've Learned from Interns

September 16, 2014

I’m a big believer in the value of internships, that’s why IDEO runs a substantial program every year. As well as getting experience working on real design projects, our interns are tasked with a series of conceptual projects so they get the most out of their time with us—and vice versa. One of thos...

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