Illustration by Beau Bergeron / IDEO We don’t have many rules at IDEO, but we do have some cultural values that we take seriously because we feel they make our teams more effective. We prototyped these values for a couple decades before we set them in print. One of them is to Make Others Successful...

IDEO Chicago's roof garden, and some of its bounty I love to cook almost as much as I love to eat. When making a meal, the spontaneity of grabbing fresh herbs and other homegrown ingredients from the garden is an essential part of the whole process. Over the years, I’ve given a lot of thought to wha...

Roshi Givechi is a calm, cool, design director and associate partner at IDEO. About a year ago, she uprooted herself from the San Francisco Bay Area and embarked on a nomadic year in Asia to support our growing locations in Shanghai, Singapore, Tokyo, and Mumbai. When she proposed the idea of a one-...

Project teams and small groups need to easily congregate—and then just as easily wander into private spaces for design iterations, coding sessions, etc. The mix of project rooms, smaller conversational nooks, and individual phone booths makes this possible. Our studio also allows for the high percen...

I am fascinated by how things are made. For me, having a sense of where something comes from gives me a much deeper connection to a product. That is why I love the segment in Gary Hustwit’s movie Objectified that shows Jasper Morrison’s Air Chair on the production line, and the interview with Apple ...

“When I walked into Heath it sounded so different from my office." It was this visceral difference between the sounds of a small ceramics manufacturer and those of a consulting design studio that got Cathy Bailey started on the path to co-leading Heath Ceramics. In partnership with her husband Robin...

I am spending the next day and a half in Munich before heading up to Davos for the annual WEF annual meeting. There is a great event that happens here every year called DLD (Digital Life Day) put on by Burda Media. You can think of it as a mini TED but with many more Europeans. The content is eclect...