Archives For Change By Design

Apologies for the unabashed self promotion but for a first time author, today is a big day. Change By Design has finally hit the stores.

Again thanks to many of you who have contributed to the dialog over the last year as well as to those who have helped me with the book itself. I fully intend to keep this blog going and maybe even post a bit more often.

Writing and producing a book has been its own interesting exercise in design thinking. From planning the structure, to choosing the stories to working on the design has all been a fascinating process. To those of you who may yet embark on this journey I would say the following: the work involved in writing a book is nothing compared to the work involved in promoting it.

Back to basics

August 17, 2009 — 10 Comments

Lego reported a 23% rise in revenues and a 60% rise in profits for the first six months of 2009. What is the secret that causes a company that sells toys to buck the economic tsunami that has afflicted everyone else? One clue is that in particular parents have apparently turned to Lego’s classic products in the downturn. Does this mean that parents are realizing the value of a toy that can be used many times over and adapted to many purposes as superior to products that deliver an entirely predictable outcome?

I credit Lego with introducing me to the idea of design. In the early 70’s England suffered a series of miner’s strikes that led to power cuts. In an effort to help out my mother, I built a flashlight from a collection of light emitting bricks that my Lego collection contained at the time. With this prototype I hoped my mother would be able to see well enough to cook my dinner. Whether or not it made the difference to our evening repast I don’t recall, but it did make me realize that I could build things that were useful to other people. In other words that I could design. I talk about this in the prototyping chapter of Change By Design.

I hope that this resurgence of Lego introduces more young children to the power of prototyping and the opportunities that design holds.


July 15, 2009 — 8 Comments

I am speaking at TED Global in Oxford next week on the topic of what happens when we move from design to design thinking. One of the things I am trying to do is to get the audience to suggest the kinds of questions design thinking might be used to tackle. To facilitate this I am using a Twitter hash tag #CBDQ to allow people to post their suggestions. The latest ones can be seen at or by searching the #CBDQ tag. It would be great to get that underway in advance of my talk. If you have any briefs or problems you think would be interesting then please go ahead and post them.

Change By Design

April 20, 2009 — 11 Comments

It is finally time to announce the title and publication date for my book about design thinking.

It is called “Change By Design – how design thinking transforms organizations and inspires innovation“. It will be published by Harper Collins under their Harper Business impression and is due for release late September 2009.

There is more detail at the book website and I will be adding more material as we get closer to the publication date.

Many of the responses and conversations on this blog have informed the book and I would like to offer an early thank you to all of those who have been so engaged in the debate over the last few months.

This doesn’t mean the end of this blog – far from it. I hope we can keep this conversation going and develop interesting new perspectives on the role of design and design thinking.