Archives For behavior change

health bh1 580px

One way to get back to basics in 2013 is to focus on behavior change that positively impacts health. The World Health Organization estimates that in excess of 346 million people worldwide are diabetic and without intervention this number is likely to more than double.

This week, IDEO alums Adrian James and Sean Duffy launched a digital health product designed to help people overcome barriers to better health. Called Prevent, the 16-week personalized program supports people at risk of type 2 diabetes in reaching their daily diet and exercise goals in a group setting. Read the Forbes article about Prevent here: “If This Diabetes Prevention Program Were a Drug, It Could Be a Blockbuster

What’s your favorite behavior change network today?

(posted also on my LinkedIn Thought Leader blog)

forming versus coding

May 28, 2010 — 6 Comments

binarycode

Having been trained as an Industrial Designer I have always seen design as a form giving process. Communications designers might see it differently, but I think of manipulating and organizing materials, physical or virtual, when I design anything. I have been wondering recently whether this is an outmoded paradigm.

As designers get asked to tackle systems problems such as behavior change we discover that the final form of the system is unknowable. It is too complex to be able to define every element or predict every outcome. So should we use form making as the central process to design systems which have unpredictable forms?

Just last week I sat through a fabulous talk by author, futurist and investor Juan Enriquez. He described the impact life sciences might have on business and society. In particular the topic of synthetic biology got me thinking about how design might be changing. The scientists can now create synthetic cells. Indeed one of Juan’s more famous collaborators Craig Venter made an important announcement about this just a few days later. They will soon be designing new synthetic organisms that can perform all kinds of unique tasks and as scary as this might be it has big implications for design. Instead of forming the material of the organism, in the way that a horticulturalist might create a new hybrid plant, the scientists use code. They literally recode the DNA to create new cells with new behaviors.

Assuming no major ecological disasters, it will not be long before the technology is developed enough to get out of the hands of scientists and into the hands of designers. We will be coding behavior, not forming it.

Is this how we should think of all design in the future? Using the code of 1′s and 0′s or A’s, T’s, C’s and G’s to design complex behaviors that evolve and are emergent rather than fixed and determined. Or perhaps this is a false distinction. Perhaps design has always broken complex systems down into small parts and formed individual components (products, services, buildings, applications) that come together to create system level behaviors. Perhaps it is the interplay between forming and coding that will be key to design.

How will designers learn the skills of  coding so as to participate in the design of future systems?

Jamie Oliver’s TED wish

February 16, 2010 — 9 Comments

Jamie

For avid followers of the TED conference it will not be new news that British chef Jamie Oliver won the TED Prize this year. The result is that he gets $100,000 plus the chance to make his wish in front of the TED audience. These days that audience consists of millions (so far there have been over 200 million talks viewed on the website). You can already check out the video of his passionate plea for a healthier America. Here is his wish:

“I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

Tackling obesity and encouraging healthier eating is something that I believe design and design thinking can make a significant contribution to. Whether it be through innovations in new technologies and applications that allow us to track our food intake better, ( I am a big fan of the i-Phone app Lose It) or through the design of behavioral change programs that consist of new incentives, new tools and communication of new social norms.
There have already been hundreds of folks volunteering to help but I hope that as designers we get behind this wish. The chronic diseases that result from obesity are a major cause of our out of control health costs.