Class of 2013: Start Designing Your Life

May 21, 2013 — 1 Comment

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Here’s the commencement speech I gave at UC Berkeley’s Graduate School of Information in 2010. It’s been adapted a bit for length, but my advice to you is the same: start designing your life.

I am a designer and I was trained at an educational institution very different from this. I was trained to play a very specific role as a designer of the products we surround ourselves with.

I was taught to use my skills to create products that are more attractive, easier to use, and more desirable—and I spent the first several years of my career doing exactly that. The only problem was that most of those products were obsolete within a few months or years and most are now occupying landfill.

But I was fortunate. I discovered that I could apply those same design skills to many kinds of problems. Problems that, if solved, might have greater impact on the world. The gulf between what you have learnt here and what you experience over the next thirty or so years likely will be even greater for you than it was for me. There is not much you can do to change that. Perhaps there is something you can do to prepare for it. My friend Dan Pink talks about this problem in his book The Adventures of Johnny Bunko.

He talks about being ‘mindful’ as a strategy for reaching the right balance between actively affecting your future without trying to achieve a futile level of control. I think that mindfulness is at the heart of design, and that’s why I think it is possible to design a life.

I am not going to paint some beautiful detailed picture of a perfect life that you might wish for. Designers sometimes do that. We create a perfect picture of a possible future. We hide it under a metaphorical black cloth and “ta-da!” we pull off the cloth and expect the audience to swoon in wonder. We then expect our clients to go and perfectly execute our vision. And while it may be possible to approach the design of a car or a house that way, it certainly isn’t appropriate when designing one’s life. But I think the principles of design thinking might help you create a life that is more rewarding, interesting, creative, and perhaps more meaningful.

Here are few things you might think about:

Don’t ask what. Ask why.

We have a habit of accepting the challenges that get put in front of us—the latest school assignment, the next business project. Designers have a habit of being awkward on this subject. They ask, why is this even the right question?

They do this because they have learnt there is nothing more frustrating than pouring one’s creativity into doing a great job of answering the wrong question. So invest plenty of time in getting to the right question before you invest your creative energies in finding solutions.

Open your eyes.

We spend most of our lives not noticing the important things. I am sure there are many of us here whose partners regularly accuse us of that! The more familiar we are with a situation the more we take it for granted and in the process miss the opportunity for insight and inspiration, never mind enjoyment.

Good design thinkers observe. Great design thinkers observe the ordinary and in that ordinariness find great insight. Try getting into the habit of stopping once a day to look at an action or an artifact as though you are a detective at a crime scene. Why are manhole covers round? Why do I dress this way to go to work? How do I know how far back to stand from the person in front of me in line? What would it be like to be colorblind?

You will be shocked how inspirational it is to look carefully at mundane things.

Make it visual.

Record your observations and ideas visually, even if it is just a rough sketch or a photo on your phone. Being visual allows us to look at a problem differently than if we rely only on words or numbers.

Pictures put things in context. They show what else is going on. They show the whole idea. Drawing forces you to make decisions about what you want to happen. Don’t worry if you think you can’t draw. Do it anyway.

Build on the ideas of others.

Leonardo da Vinci’s sketch books are full not just of his own ideas but those of other inventors and engineers. He used them as the starting point for his own thinking. Picasso was famous for happily using the work of his fellow painters as genesis for his own masterpieces.

Great ideas evolve. They do not spring fully formed from the minds of geniuses. No matter what your professors might have implied about their own work! Creativity is a social activity and you should feel no hesitancy in standing on the shoulders of others. Just remember to give them credit where it is due.

Demand options.

Just as it is too easy to accept the questions that get put in front of you, so it is far too easy to accept the first solutions you come up with. Design thinkers seek out options, multiple solutions that can compete with each other. Design is a Darwinian process and diversity always creates the strongest ideas. Don’t stop until you have explored at least three ideas you would be excited by.

Balance your portfolio.

One of the most satisfying things about design is that the results are tangible. Something exists at the end of the process that did not exist before. If you chose to apply design thinking to your activities as you go forward then remember to document the process as it unfolds. Preserve those pictures and sketches you use to inspire and create. Keep videos, prototypes, whatever it is that shows how you think.

Assembled as a portfolio, this material will document a process of growth and record the impact of many minds. This will be invaluable not just in the prosaic drumbeat of performance reviews and job interviews, but in your own reflection on your life or when you try to explain to your friends, parents, or perhaps kids, what it is you really do. It is easier to feel proud of your contribution when you have a record of it.

I wish you the best of fortune as you leave here and embark on the task of designing your lives.

(Posted also on my LinkedIn Thought Leader blog)

Tim Brown

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One response to Class of 2013: Start Designing Your Life

  1. I once stopped my (ex) boyfriend to look at an odd piece of weathered steel coming out of a river and going nowhere. I asked him, “what do you think that is or was from?”. I was almost excited by the thought of exploration of this unknown object. He simply answered, “does it matter?”.
    I was reminded of this time when you talked about Opening your eyes. So many people are set of a pace of moving forward and achieving what is excepted that we generally don’t investigate how to look at something differently or better yet appreciate what you can get from exploring an object, a process, movements etc etc.
    Great post!!! I intend to share this with all my design thinking friend but most importantly my non-design thinking friends ;)

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